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Writer's pictureMary O'Brien

Meeting Consumer Demand

Today, people are making purchasing decisions no longer just based on price and convenience. They're increasingly making purchasing decisions based on a company's values, particularly its commitment to environmental and social responsibility. This trend, often referred to as "conscious consumerism," is an amazing opportunity for business owners like you who share these values! 


But sometimes it can feel daunting too, trying to keep up with how to market. “What if I’m not keeping up with presenting the values I’ve had all along with people, and other businesses swoop in and cut me out of my niche? 


By understanding your target audience and implementing strategic changes, you can transform your business into a brand that resonates with the growing movement of conscious consumers.


Integrate sustainability into your core values: Revise your mission statement and company culture to reflect your commitment to a sustainable future. Even if you have this value and many of your employees do as well, if it isn’t documented and shared anywhere then potential customers don’t know. And, it will serve as a guiding light if things get murky down the road.


Understand your customer base: Conduct market research to identify the environmental and social issues that matter most to your target audience. These are huge topics and can be overwhelming. Narrow it down and choose to focus on the items that align with both you and your customers.


Develop eco-friendly practices: Implement actionable changes that also matter to your customer base throughout your operations to reduce your environmental impact and promote social good, and be consistent. Follow up, follow up, follow up. 


These steps will help you build strong relationships with your customers. By aligning with your shared values, you'll gain their trust and loyalty, fostering a community around shared environmental and social responsibility. Become a brand that customers are proud to support!



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